INNER GLOW

2025 |  BRANDING 

For my final project, I developed a complete brand identity system for Inner Glow Services, a department within the fictional Transit Authority of the Afterlife (TAA). The service focuses on restoring and rebalancing the inner light of souls arriving emotionally fatigued or out of balance. Based on a clear brand strategy, I created a warm and empathetic visual and verbal identity, consolidated into a comprehensive brand guidelines book. This brandbook ensures consistency across applications and makes an abstract, metaphysical concept feel tangible within a bureaucratic yet poetic universe.