For my final project, I created ELLIS, an AI-powered ecosystem built around a floating assistant designed to support people in vulnerable situations. Based on extensive research into barriers related to learning, communication, and mobility, I developed a parent brand with three sub-brands: Learn, Connect, and Move. Alongside the complete brand strategy and visual identity, I designed an integrated launch campaign, UX applications, packaging, app, and a wide range of physical and digital touchpoints. The project was documented in a comprehensive design process book and presented as a commercially viable, socially meaningful concept that uses technology in an accessible, empathetic, and human-centered way.