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ICE CREAM
2023 | BRANDING
For this project, I designed a logo for the new ice cream flavor Lemon Mint Tea Sorbet. I worked within the brand archetype The Jester, as the flavor instantly evoked a summery and joyful feeling. I translated this into a lemon, shaped like a disco ball, with a mint leaf as a playful detail and little stars referencing the sun and summer. The bright colors and rounded forms emphasize the lighthearted and festive character of the logo.


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