For this assignment, I developed a brand concept for a non-alcoholic IPA in the Food & Beverage industry. The fictional client aimed to launch an innovative beverage brand embodying 80% Outlaw and 20% Explorer, targeting adults aged 26 to 56.
The brand centers around freedom, authenticity, and breaking boundaries — values that reflect the rebellious spirit of the Outlaw and the curiosity of the Explorer. The result is a bold, contemporary brand story that positions the alcohol-free IPA as a daring choice for adventurous individuals.