For this project, I developed an integrated branding and communication campaign for the relaunch of the A-Kaart by the City of Antwerp. My concept, “a tourist in your own city”, encourages citizens to rediscover their neighbourhood and uncover hidden gems by looking at their surroundings with fresh eyes. Based on this idea, I created a rebranding, a key visual, and various campaign applications, focusing on both the digital and physical card. The concept highlights the value of the A-Kaart and inspires connection, curiosity and exploration within the city.